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Thursday, 21 May 2015

Advertising is nothing but mass communication at its best in terms of creativity


In general, advertising is defined or understood as medium to create awareness about the product or services offered by an organization.  Irrespective of medium (Digital, Print, Outdoor etc.), advertiser has a tendency to overdo the message so to imprint the brand name.  Sometimes it works and sometime it doesn't.

But there could be another way to looking at advertising, which is not only helpful in terms of strategy and planning but also allowing us to be more creative and ensuring that we really get desired results not leaving anything to chance.

This change needs to be done at the thinking level first and then ultimately reflecting the same in execution as well.

Advertising is a tool to talk to many people simultaneously and theoretically can be defined as mass communication.  In this approach, people are listening or creative ad is talking.  

It is exactly like class room kind of situation at far more bigger scale. 

If particular subjects interest significant amount of student, it is primarily because of teacher’s methodology, who is handling the subject for these students.   

His presentation, clarity of approach, methodology and demeanor defines his effectiveness and directly proportional to students performance in his subject.

An advertising campaign would deliver the best result if below mentioned are perfectly taken care.
1.       A clear understanding of the psyche of target masses.  Common habits, interest, adaptability to change,  current mindset

2.       Find out, what drives and move them more emotionally.

3.       Is your product capable to establish personal connect? If yes then why, if no then how can it?


It is important to be creative to avoid the monotony of approach. But it is also important not to overdo anything, which leaves negative impacts. 

Tuesday, 5 May 2015

Is it right to blame the market for individualist failures?


I often hear people saying that my business is not doing well because of slowdown.  Finding new clients is becoming difficult.  Investors are hard to find.  There is dearth of skillful people in the market.  This list is endless and full of reasons that why things are not working. 

I love to look and find that how can I make it work. You will have many reasons for something not working but just one reason to make it work. I focus my energy to find this just one reason. My every attempt to find this just one reason is not the failure but nearing me to success. 

I somehow don’t agree with “not doing well” philosophy.  Even if we were to define this in most simplistic manner then also this statement does not hold any ground. 

If we were to look below mentioned factors, these clearly indicate that world is embracing new ways of business and opening up the plethora of opportunities. 

1. Population is increasing but also new technologies  to produce more
2. GDP of countries is growing and also per capita income. Spending power is increasing. 
3. Companies balance sheets are growing and every year, almost all companies are registering profit and reaching to new markets. 
4. Free markets culture has opened up new and potential markets. 

I personally feel, market is the platform where talent with excellent execution ability is given respect and not race, cast, religion or ethnicity. Market is truly a secular place and only individualist dynamism matters. 

If something is not going right, you just have one person to blame. This person is none other but YOU. 

It is easy to find ways to escape but it just need one reason to pass through.  

This is your dream to become best. 

Chase your dreams. Everything else will chase you including money and success. 

BE A DREAMER. Feel it in your hear and live it every moment.