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Wednesday, 16 December 2015

Social Media for a Growing Business

Brand management is more important than ever in a society that has currently grown accustomed to the internet being readily available almost anywhere through smart phones and tablets. In recent years, managing your brand has gone beyond the usual keyword searches and Search Engine Optimization (SEO) tactics, and has steadily moved into social media. Social media platforms have become breeding grounds for both positive and negative comments and if utilized properly, they can be a large part of your marketing plan.

While social media sites are a great way to reach a completely new client base without breaking the bank, they can also quickly become a company’s worst nightmare. Social media platforms, including forums and review boards such as, can become loaded with negative comments regarding your business and destroy a brand through word of mouth.

If a customer posts a complaint, it is important to immediately comment or respond to show the customer you are trying to rectify the situation. However, not only negative comments should receive a response. Thanking customers for positive feedback is a great way to build brand advocates and show that you listen to your customer base.

To get the highest return on your social media campaigns, brand managers should focus on providing high quality content and give customers a reason to positively interact with you and your brand.

There are plenty of stats that showcase just how powerful social media is for businesses of all sizes. Here are some powerful numbers that make it more than evident that social media is the way to go:

63% of millennials say they stay updated on brands through social networks
46% of millennials rely on social media when making purchase online
89% of 18-29 year-olds are active on social media
78% of companies now say they have dedicated social media teams

Social media has crossed over from being a tool that only forward-thinking companies should use. These stats show that social media marketing has become a necessity just like paid ads, flyers and other “traditional” marketing efforts. In order to compete today, businesses can’t afford not to be active on social media.

The Internet has completely changed the way your business has to look at marketing. And social media is the perfect example of this shift.

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